The automotive enterprise incorporates a wide variety of organizations and organizations involved in the design, development, manufacturing, marketing, and selling of motor vehicles. It is one of the world's largest monetary sectors by way of revenue.

A collection of global traits have led to exceptional innovation in the automotive industry. The automobile is the preeminent client made of the economic revolution and is facing what may be its greatest moment of purchaser trade. This exchange is a part of a digitally enabled convergence of increasing technological, social and industry forces that is approximately to cause an explosion of innovation in worldwide transportation.

Connectivity and digitization are the most essential trends which can influence the global automobile enterprise. Consumers need extra connectivity, are targeted on active safety and ease of use, and are an increasing number of the usage of digital assets in making their buy decisions. Meeting these needs is a specific mission for an industry that throughout its life has been centered on developing hardware products rather than delivering software program solutions.